Serve Cash Back

Get rewarded with unlimited 1% Cash Back when you shop in stores or online, everywhere Visa® debit cards are accepted. Redeem the cash back in your account and it will be applied to future purchases.1

Bought a card at a store?

Did you receive your personalized card in the mail? Log in to activate your card.

C1955 702 Visa Serve Cash Back PERM CR80 032923 (1)
  • Your Rewards, Your Choice

    Your Rewards, Your Choice

    You are in control of your rewards and can decide when you redeem them in your account – let them stack up and redeem all at once, or as you make purchases. Once redeemed, the cash back will be applied to your next purchase.

woman in coffee shop smiling at her phone

Serve makes it easy for you to manage your money.

  • Free early direct deposit²

    Free early direct deposit2

    Get your pay or government benefits up to 2 days early when you enroll in direct deposit.

  • Keep it safe & secure

    Keep it safe & secure

    Quickly freeze your card to protect against fraudulent charges & with Visa’s Zero Liability, you won't be held responsible for unauthorized charges on your card.

  • Cash a check

    Cash a check

    Access your money in minutes for a fee or in 10 days for free using Mobile Check Capture by Ingo® Money.3

See all fees & fee schedules here.


Manage your money on-the-go with the Serve mobile app.4

Mobile App Screen

Download it now.


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