Why American Express Serve?
1 Easy to Get
It's free to register for a prepaid Card online and get it in the mail. Can’t wait? Purchase one at your local CVS/pharmacy®, Duane Reade, Family Dollar®, Fred's Super Dollar, Hy-Vee, OfficeMax, Office Depot, Sheetz, Walgreens, or Walmart® and then register your Card for an Account online.
Have a Temporary Card? Register online to get a Card with your name on it and enjoy everything American Express Serve® has to offer.
2 Easy to Set Up
Use Direct Deposit, link your debit card, credit card,2 or bank account, add checks using your mobile phone,3 and load cash for free across 27,500 CVS/pharmacy®, Family Dollar®, Walmart®, and participating 7‑ELEVEN® locations
3 Easy to Use
Pay bills, buy groceries, shop online, withdraw cash for free at over 24,000 ATMs1, send and receive money between family and friends with Serve Accounts, and use virtually anywhere American Express Cards are accepted.
Get Fast, Easy Access to Your Money with Direct Deposit
Direct Deposit is FREE, so don't wait to cash your paycheck or government benefits – get all or part of your paycheck added directly to your American Express Serve® Prepaid Account.
Plus, your monthly fee is waived when you use Direct Deposit during your monthly statement period.
Do It All On the Go
Use the American Express Serve® Mobile App3 to check your balance and recent transactions, pay bills on the go, add checks, and send money to family or friends who have a Serve Account. Download the American Express Serve Mobile App for iOS or Android.
You can tap to pay with your phone anywhere American Express contactless payments are accepted after you add your Serve Account to Softcard™. Learn more at serve.com/softcard.
FREE Cash Reloads at the Register
Add cash for FREE across 27,500 locations – as much as $500 or as little as $20. Just give your cash and American Express Serve® Prepaid Card to the cashier, and your money will be immediately added to your Card.
We are proud to offer the Largest Free Cash Reload Network.4 Add cash at any of these partner locations for free.
Or, add cash by purchasing a Reloadit™ wherever they're sold.5
FREE ATM Access
Get FREE ATM withdrawals at over 24,000 MoneyPass® ATM locations nationwide. And, you can withdraw cash using your American Express Serve® Prepaid Card at virtually any ATM worldwide. 1
Easily Pay Bills Online for FREE
You'll save time and postage by paying bills like your car payment or phone bill online (electronic transfers take as little as two days) and by storing payee information.
Send & Receive Money Quickly
It's safe and easy to send and receive money from other American Express® Serve Prepaid Accounts.
Use this feature from your home computer or on the go with the Serve Mobile App. You can easily pay a friend back or split a bill.
Easy Ways to Manage Your Money
Insights
Track and categorize your spending. Set maximum monthly budgets by spend category.
Reserve
Set aside money for a large purchase or vacation. Transfer money as often as you like.
Subaccounts
Perfect for giving allowance or paying the babysitter. Each one comes with its own American Express® Serve Prepaid Card, while you maintain control of spending.
24/7 Customer Service
You'll have access to the American Express Standard of Service, 24/7.
Amex Offers
Explore a range of offers – shopping, dining and more – from brands you love. It's easy and free. See what Amex Offers you.
Membership Experiences®
Get special savings and advance tickets to some of the hottest events in music, sports, and theater.6
Fraud Protection
If your American Express Serve Card is lost or stolen, we protect you against fraudulent purchases.
Travel Protection
Assistance is only a phone call away with our Global Assist® Hotline7 and Roadside Assistance Hotline.8
Purchase Protection9
Shop with added confidence and Purchase Protection,9 which can help protect eligible purchases made with the Card against accidental damage and theft for up to 90 days from the date of purchase. Please read important exclusions and restrictions.
Get Started Now.
1 Transactions at non-MoneyPass® ATMs have a $2.50 American Express Serve fee. ATM operator fees may also apply. See serve.com/atm for details.
2 Cash advance fees for credit card loads may apply; please check with your credit card issuer for details.
3 Data rates may apply.
4 2014 Aite Group Study commissioned by American Express as compared to the top eight prepaid card companies based on share volume at the time of the study.
5 Reloadit fee of up to $3.95 applies.
6 Offer valid in select cities. During the specified sales period, tickets are available exclusively to all American Express® Card Members (including Prepaid and International Cards). Tickets must be purchased with an American Express Card (including Prepaid and International Cards). Standard service charges apply. Offer is subject to availability. Not all seats are available and blackout dates apply. All sales final. No refunds. No exchanges. Offer may be changed or revoked at any time at the sole discretion of American Express. Some events may not be accessible to Card Members with disabilities.
7 While Global Assist® Hotline coordination and assistance services are offered at no additional charge from American Express, Card Members are responsible for the costs charged by third-party service providers. For full Terms and Conditions, see americanexpress.com/GAterms.
8 Roadside Assistance Hotline is a 24-hour dispatch hotline that can send a tow operator or locksmith to assist in an emergency situation. While Roadside Assistance Hotline is available at no additional charge, the Card Member will be charged for any services or goods provided. Tow operator or locksmith can provide the following services: towing, winching, jump starts, flat tire change when Card Member has a workable spare, lockout service when key is in vehicle and delivery of up to 2 gallons of fuel. Services are available when traveling within the United States, Canada, Puerto Rico and the U.S. Virgin Islands and only when Card Member is present with the eligible vehicle. This product does not cover some vehicles, e.g. rental vehicles, motorcycles, taxicabs, unlicensed vehicles, tractors and trucks over 10,000 lbs gross vehicle weight. Other important exclusions apply. We may be unable to provide you with coordination and assistance services in case of inclement weather or on roadways which restrict access to certain service providers. Lockout service may be unavailable for vehicles with transponder keys. Subject to additional important terms, conditions and exclusions. For full Terms and Conditions, call 1-800-333-AMEX or see americanexpress.com/RAterms.
9 Purchase Protection is underwritten by AMEX Assurance Company, Administrative Office, Phoenix, AZ under Policy AX0951, Policy AX0952, Policy AX0956, or Policy PP-IND. Coverage is determined by the terms, conditions, and exclusions of the Policies applicable to your Card and is subject to change with notice. This document does not supplement or replace the Policy. Shipping and handling costs for the purchase will not be refunded. Certain purchases are not covered, e.g. items lost by Card Member, consumable and perishable items, motorized vehicles and their parts or accessories, and items damaged partially or entirely by natural disaster or normal wear and tear. Other important exclusions apply. You will only be reimbursed for the amount charged to your eligible Card; coverage is limited up to USD $1,000 per occurrence; not to exceed USD $50,000 per Card Member account per calendar year. You may be required to send the purchased item to us, in which case we will reimburse you for shipping cost. To be eligible for claim payment, your account must be in good standing on the eligible card that maintains the original charge. This product provides secondary coverage. This means it pays eligible benefits not paid by any primary insurance that you have. For full Terms and Conditions, see americanexpress.com/PPterms.
‡ Based on a Sept. 2014 comparison of prepaid card fees, features and safety/security by Kiplinger’s Personal Finance Magazine. Learn more at Kiplingers.com
a Based on monthly fee, without any waiver, for a card as listed in the the Fee Plan on greendot.com as of 11/1/2014.
b Based on monthly fee, without any waiver, for a card in the FeeAdvantage Plan on netspend.com as of 11/1/2014.
Currently there are no cash reload locations in the US Virgin Islands.
American Express Serve© Accounts available to U.S. residents who are over 18 years old only (or 19 in certain states) and for use virtually anywhere American Express© Cards are accepted worldwide, subject to verification. Fees apply. Other eligibility and restrictions apply. See the American Express Serve Consumer User Agreement for details.
Serve Virtual Enterprises, Inc. is a wholly-owned subsidiary of American Express Travel Related Services Company, Inc. American Express Serve Service and Card are provided and issued by American Express Travel Related Services Company, Inc. 200 Vesey Street, New York, NY 10285. American Express Travel Related Services Company, Inc. is licensed to engage in the transmission of money on behalf of the public. Click here for information about addressing complaints regarding our money services business, lists of our money services business licenses, and other disclosures.
Softcard Terms of Service are available at GoSoftcard.com. Features may vary by operating system and app version. Eligibility of payment cards, loyalty cards and offers depends on card issuer and merchant participation. Message and data charges may apply. Ability to tap or transmit loyalty and offer information varies amongst participating merchants. Some merchant contactless terminals may not work or accept specific payment cards in the Softcard app. Softcard and the associated logos are trademarks of JVL Ventures, LLC. Contactless Symbol is property of EMVCo, LLC. Other third-party trademarks are the property of their respective owners. © 2014 JVL Ventures, LLC. All rights reserved.
All users of our online services subject to the Privacy Statement and agree to be bound by Terms of Service.
© 2014 Serve Virtual Enterprises, Inc. All rights reserved.
