For the Cash Inclined

Whether you’re looking to budget, pay bills online or manage day-to-day expenses, free reloads means you can add cash often without incurring fees. Load today, tomorrow and anytime you need.

Direct_Deposit_3

Serve makes it easy for you to manage your money.

  • Account Running Low?

    Account Running Low?

    You can quickly reload cash for free at over 45,000 retail locations or transfer money from your bank account without a fee.

  • Anytime, Anywhere Bill Payments

    Anytime, Anywhere Bill Payments

    Serve makes it simple to organize your bills, and with our Pay Bills Guarantee2, you can rest assured they will get paid when they’re due. If you juggle rent or a mortgage, utility bills and more, Online Bill Pay can save you time and help you avoid late fees. Terms apply.

  • You’re Safer with Serve

    You’re Safer with Serve

    After you register your account, your money is safe and secure. And if your card is ever lost or stolen, we've got you covered for fraudulent charges.

American Express Benefits

  • Purchase Protection

    Purchase Protection

    Shop with added confidence and {Purchase Protection}, which can help protect eligible purchases made with the card against accidental damage and theft for up to 120 days from the date of purchase. Please read important exclusions and restrictions.

  • Fraud Protection

    Fraud Protection

    If your Serve card is ever lost or stolen, we've got you covered for fraudulent purchases.

  • Customer Service

    Customer Service

    You'll have 24/7 access to world-class American Express Customer Service.

  • Emergency Assistance

    Emergency Assistance

    With {Emergency Assistance}, you can get select access to select emergency coordination and assistance services when you’re traveling more than 100 miles from home. Card Members are responsible for the costs charged by third-party service providers.

  • Roadside Assistance

    Roadside Assistance

    With {Roadside Assistance}, you can call us in case of emergency for coordination and assistance services to help you get on your way. Card Members are responsible for third-party service costs. There are some vehicle exclusions and other important restrictions.

Like what you see?

Bought a card at a store?

Did you receive your personalized card in the mail? Log in to activate your card.

Are you sure you want to leave the page?