To complete your account setup,

verify your email address. Look in your inbox for a message from AmericanExpressServe@es.serve.com or log in to get started.

To unlock all the features & benefits of your account,

activate your plastic American Express Serve Card.

Call us at 1-866-289-2330 or visit serve.com/activate to get started.

To use your phone or card for everyday purchases,

easily add money to your American Express Serve Account by linking your preferred debit card, credit card,3 or U.S. bank account. Log in to get started.

Close Account Setup Notice

No Minimum Balance No Hidden Fees No Monthly Fee

After signing up in Softcard. See fee chart for more info.

No Minimum Balance No Hidden Fees No Monthly Fee

After signing up in Softcard. See fee chart for more info.

Convenient Ways to Pay

Where you shop everyday

American Express contactless payments
Near Field Communication

Look for the contactless payment symbol
and American Express logo at checkout.

Pay with your phone

at the thousands of locations where American Express® contactless payments are accepted, such as McDonald's, Subway, Jamba Juice, Toys “R” Us, Walgreens, and more.

Plus, Softcard is protected with a 4-digit pin and can be locked remotely to help safeguard your payment information and transactions from unauthorized access. For a list of contactless locations in your area, visit GoSoftcard.com/where.

  • McDonalds
  • Subway
  • Jamba Juice
  • Toys R Us
  • Walgreens
American Express Serve Softcard

Or use your Card

in store or online at millions of merchants that accept American Express® Cards worldwide.

Get access to FREE ATM withdrawals at over 24,000 ATMS nationwide.1 Plus, you can enjoy access to retail benefits such as Purchase Protection.2

Serve Mobile App

Easily Add Money

To your Serve Account from your phone or computer, by:

Linking an Account

Add money by linking a debit card, credit card,3 or U.S. bank account.

Direct Deposit

Add all or part of your paycheck automatically to your Account with FREE Direct Deposit.

Free Cash Reload

Add cash for FREE across the Largest Free Cash Reload Network4 at any of these partner locations:

CVS
Family Dollar
7-11
Walmart
Serve Mobile App

Access Benefits

And enjoy the services offered with your Serve Account



Download the Mobile App

Use the American Express Serve Mobile App8 to manage your Account from your phone.

  • Add Money
  • Pay Bills
  • Send and Receive Money
    with other Serve Accountholders
  • Manage Subaccounts
Serve Mobile App Serve Mobile App
A Softcard-compatible smartphone with near field communication technology.

American Express Serve with Softcard

Softcard is a free9 app that lets you pay with a tap of your phone, save with special offers, and store loyalty, membership, and rewards cards. ] Watch how it works on YouTube

d

To use Softcard, you will need:

  1. A Softcard-compatible smartphone with near field communication (NFC) technology. Many smartphones already have built-in NFC technology. Visit GoSoftcard.com to determine if your mobile device is currently compatible.
  2. An enhanced SIM card designed to store and protect your payment information.
  3. Then simply download and install Softcard from an app store.
a

Add your American Express Serve Card to Softcard

  1. Open Softcard.
  2. Click Add A Card on the Home screen.
  3. To add your American Express Serve Card, select American Express Serve and follow the instructions on the screen.
g

Or Sign Up for American Express Serve with Softcard

  1. Select Other Card in the Softcard issuer directory or
  2. Click Set Up Serve Now after you download the app

Visit GoSoftcard.com to learn more.

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Learn more about American Express Serve at serve.com or call Customer Service at 1‑866‑289‑2330.

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You are now leaving this American Express website.

You are about to enter a third-party website where all use is governed by that website’s terms and conditions and subject to its privacy and security policies and practices.

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