Help

You're in the right place

How It Works

Get American Express Serve

Get Started

How do I get an American Express Serve® Account?

  1. Sign-up for an American Express Serve Account online now. Simply click Register.
    OR
  2. Purchase a Temporary Card at a participating local retailer and then register for a Personalized Card online to access the full benefits of the American Express Serve® Card.

Note: If you already have an American Express Serve Account or Bluebird by American Express Account, you will not be able to open a new Serve Account. Please call us at 1-800-954-0559 and we can assist you.

Which retailers sell the American Express Serve Card?

The American Express Serve Card is sold at participating locations for the following retailers. Click to find the retailer locations nearest you.

How do I purchase an American Express Serve Card at participating retail locations?

  1. Find the American Express Serve Card on the Prepaid Card rack at participating retailers.
  2. Bring the Card to the checkout register to purchase and add up to $500. A purchase fee of up to $3.95 applies.
  3. Spend the Available Balance at virtually any merchant in the US that accepts American Express® Cards.
  4. Register for a Personalized Card at serve.com to access the full benefits of the American Express Serve Card.

What can I do with my American Express Serve Temporary Card?

  • Spend the Available Balance on your Card at virtually any merchant in the US that accepts American Express Cards, including in-store locations, online and mail-order.
  • Track the balance and transaction history at Serve.com or by calling us at 1-800-954-0559.
  • Register for a Personalized Card at serve.com to access the full benefits of the American Express Serve Card.

Why should I convert my Temporary American Express Serve Card to a Personalized Card?

A Personalized Card offers you the full features of the American Express Serve Card, like:

  • Add money via cash, debit card, credit card, and bank account.1
  • Enroll in Direct Deposit to have your paycheck in your Account on the morning of your payday.
  • Use your Personalized Card for ATM withdrawals anywhere around the world that accepts American Express Cards including free withdrawals at MoneyPass® ATMs2 in the US.
  • Easily pay bills online to major utility companies, phone providers, or others, like your landlord, who may only accept checks.
  • Creating Subaccounts to manage expenses for family members or others
  • Get access to benefits like Purchase Protection,3 Roadside Assistance Hotline,4 Global Assist® Hotline,5 and Entertainment Access®.6
  1. Cash advance fees for credit card loads may apply; please check with your credit card issuer for details. Reloadit™ fee of up to $3.95 applies.
  2. Transactions at non-MoneyPass® ATMs have a $2.50 American Express Serve fee. ATM operator fees may also apply. See serve.com/atm for details.
  3. Purchase Protection is underwritten by AMEX Assurance Company, Administrative Office, Phoenix, AZ under Policy AX0951, Policy AX0952, Policy AX0956, or Policy PP-IND. Coverage is determined by the terms, conditions, and exclusions of the Policies applicable to your Card and is subject to change with notice. This document does not supplement or replace the Policy. Shipping and handling costs for the purchase will not be refunded. Certain purchases are not covered, e.g. items lost by Card Member, consumable and perishable items, motorized vehicles and their parts or accessories, and items damaged partially or entirely by natural disaster or normal wear and tear. Other important exclusions apply. You will only be reimbursed for the amount charged to your eligible Card; coverage is limited up to USD $1,000 per occurrence; not to exceed USD $50,000 per Card Member account per calendar year. You may be required to send the purchased item to us, in which case we will reimburse you for shipping cost. To be eligible for claim payment, your account must be in good standing on the eligible card that maintains the original charge. This product provides secondary coverage. This means it pays eligible benefits not paid by any primary insurance that you have. For full Terms and Conditions, see americanexpress.com/PPterms.
  4. Roadside Assistance Hotline is a 24-hour dispatch hotline that can send a tow operator or locksmith to assist in an emergency situation. While Roadside Assistance Hotline is available at no additional charge, the Card Member will be charged for any services or goods provided. Tow operator or locksmith can provide the following services: towing, winching, jump starts, flat tire change when Card Member has a workable spare, lockout service when key is in vehicle and delivery of up to 2 gallons of fuel. Services are available when traveling within the United States, Canada, Puerto Rico and the U.S. Virgin Islands and only when Card Member is present with the eligible vehicle. This product does not cover some vehicles, e.g. rental vehicles, motorcycles, taxicabs, unlicensed vehicles, tractors and trucks over 10,000 lbs gross vehicle weight. Other important exclusions apply. We may be unable to provide you with coordination and assistance services in case of inclement weather or on roadways which restrict access to certain service providers. Lockout service may be unavailable for vehicles with transponder keys. Subject to additional important terms, conditions and exclusions. For full Terms and Conditions, call 1-800-333-AMEX or see americanexpress.com/RAterms.
  5. While Global Assist® Hotline coordination and assistance services are offered at no additional charge from American Express, Card Members are responsible for the costs charged by third-party service providers. For full Terms and Conditions, see americanexpress.com/GAterms.
  6. Offer valid in select cities. During the specified sales period, tickets are available exclusively to all American Express® Card Members (including Prepaid and International Cards). Tickets must be purchased with an American Express Card (including Prepaid and International Cards). Standard service charges apply. Offer is subject to availability. Not all seats are available and blackout dates apply. All sales final. No refunds. No exchanges. Offer may be changed or revoked at any time at the sole discretion of American Express. Some events may not be accessible to Card Members with disabilities.

How do I convert a Temporary Card to a Personalized American Express Serve Card?

  1. Click Register.
  2. Enter your Temporary Card number and security code, complete registration, and verify your email address.
  3. Once your Account is approved, your Personalized Card will arrive in the mail (on average, it takes 7-10 business days to arrive after you sign-up). Simply activate your Card to get started.

What happens to my Temporary American Express Serve Card after I receive a Personalized American Express Serve Card?

After you receive your Personalized American Express Serve Card in the mail and activate it, any remaining balance will be transferred automatically to your Personalized American Express Serve Card and your Temporary Card will be deactivated. Please see our Temporary Card Cardholder Agreement, which came inside the Temporary Card starter kit you purchased in store, for more details.

Verify Email

What is email verification?

Email verification is a process which allows us to identify that you are the person who signed up for the Account.

Why do I need to email verify?

In order to get the full functionality of your Account you must email verify. This is an important step to help us verify your Account.

How do I verify my email address?

We will send an email verification message to the email address you provided when you signed up. You must click on the link in that email to verify your email address. If you have not received the verification email within 30 minutes after registering, please check your spam or junk mail folder or log in to your Account and click Resend Email.

Add Money

Adding Money

How do I add money to my American Express Serve® Account?

You can add money to your American Express Serve Account in many convenient ways:

  • Direct Deposit — an easy and free way to add all or part of your paycheck or government benefits check to your Account.
  • Cash — Two convenient ways to immediately add cash to your Account.
  1. Free Cash Reloads at the Register: Add cash for FREE across 27,500 CVS/pharmacy®, Family Dollar®, Walmart®, and participating 7‑ELEVEN® locations. You can add as much as $500 or as little as $20. Just give your American Express Serve® Card and cash to the cashier, and your money is immediately added to your Card. It's that easy!
    -Or-
  2. Add cash by purchasing a Reloadit™ wherever it’s sold. Third party fees apply.1
  • Checks — conveniently add checks directly to your American Express Serve Account using the American Express Serve® Mobile App2 on your iPhone® or Android device.
    Don't have the American Express Serve Mobile App? Download it for free from the App Store or Google Play.
  • Bank Transfers — add money from any U.S. issued checking or savings account.
  • Debit/American Express® Credit Card — add money from your debit or credit card (cash advance fees may apply for credit card loads; check with your credit card issuer for details). Please note: Gift cards cannot be used to add money.

1Reloadit fee of up to $3.95 applies.

2Data rates may apply.

When I add money to my American Express Serve Account, will it be available right away?

We understand that quick access to your money is important. Your ability to access money depends on how the money was added to your American Express Serve® Card. Please see below for when your money will be available:

Direct Deposit — you will receive your money on the morning of your normal pay date. Once you enroll it typically takes approximately 1–2 pay periods for your first paycheck to be added.

Cash — the money that you add with cash will be available immediately.

Checks — if submitted prior to 8PM EST on a business day, your money will generally be available six business days after submission.

Bank Transfers — once your bank account is verified, bank transfers may take up to 3–5 business days to process.

Debit/Credit Card — in most cases, adding money from a debit and credit card is instantaneous.

Direct Deposit

What are the sources of income that can be added to my Account using Direct Deposit?

You can use Direct Deposit to add:

  • Paychecks: Add all or part of your paycheck directly to your American Express Serve® Account.
  • Tax Refunds: Tax refunds can be added to your Account fast; instead of waiting up to 21 days or longer for a paper check to come in mail, your tax refund will be added as soon as it is processed and completed.
  • Government Benefits: Add your recurring benefits such as Social Security, Supplemental Security Income, Veterans Compensation and Pension, and many more to your Account using Direct Deposit.

If I purchased a Temporary Card, can I enroll in Direct Deposit?

If you purchased a Temporary Card and wish to enroll in Direct Deposit, please:

  • Register for a Permanent Card.
  • Verify your email and activate your Permanent Card.
  • Check with your employer or benefits provider to ensure that they offer this service.

How do I add my paycheck to my American Express Serve® Account?

Direct Deposit is an easy and free way to add all or part of your paycheck to your American Express Serve Account. There are two ways you can enroll in Direct Deposit:

  1. Print your personalized Direct Deposit form and submit it to your employer:
    • Log in here to your American Express Serve Account to view your Direct Deposit Account information.
    • Select Open Form, fill out the required information, print and sign.
    • Give the form to your employer.
    OR
  1. Provide your American Express Serve Direct Deposit account information to your employer:
    • Log in here to your American Express Serve Account to view your Direct Deposit Account information.
    • Provide your Direct Deposit account number and routing number to your employer. If asked what type of account this is, select Checking.

Once you’ve submitted the information to your employer, it may take up to two pay cycles for your Direct Deposit to begin after you enroll.

How do I find my American Express Serve routing number and account number for Direct Deposit?

Log in here to your American Express Serve Account to view your Direct Deposit Account information.

How soon are funds available?

You will receive the Direct Deposit in the morning of your normal pay date and can access your money as soon as the funds are electronically added to your American Express Serve Account. It may take up to two pay cycles after you enroll for your Direct Deposit to begin.

Can I have my Government Benefits added directly on to my American Express Serve Account?

Yes. To name a few, Government benefits like Social Security, Veterans Compensation and Pension, Supplemental Security Income, Civil Services Retirement, and State unemployment (varies by State) benefits can be added directly to your Account. You can enroll in 2 easy steps:

  • Log in here to your American Express Serve Account to view your Direct Deposit Account information.
  • Enter your Direct Deposit account information on to the forms provided by the respective government agencies: your Direct Deposit account number and routing number (sometimes referred to as the ABA routing number). If asked what type of account this is, select Checking.

Once you’ve submitted the form to your benefits provider, you should start receiving your payments within 1-2 pay periods.


Help with Tax Refunds can be found here.

Cash

How do I add cash to my Account?

Free Cash Reloads at the Register: Add cash for FREE across 27,500 CVS/pharmacy®, Family Dollar®, Walmart®, and participating 7‑ELEVEN® locations. You can add as much as $500 or as little as $20. Just give your American Express Serve® Card and cash to the cashier, and your money is immediately added to your Card. It's that easy!

-Or-

Add cash by purchasing a Reloadit™ wherever it’s sold. Third party fees apply.1

1Reloadit fee of up to $3.95 applies.

When I add cash to my American Express Serve® Account, will it be available right away?

The money that you add with cash will be available immediately.

Mobile Check Deposit

How do I add checks using the American Express Serve® Mobile App?

As an American Express Serve® Accountholder, you can conveniently add checks directly to your American Express Serve Account using the American Express Serve® Mobile App1 on your iPhone® or Android device. Certain limits apply.

Don’t have the American Express Serve Mobile App? Download it for free from the App Store or Google Play.

Please follow these simple steps to add a check to your American Express Serve Account:

  1. Log in to the American Express Serve Mobile App
  2. Select “Add”
  3. Select “Add a Check”
  4. Please enter the check amount and click continue; your camera will automatically appear
  5. Place your check on a flat, dark surface and take a photo of the front and back of your check.
  6. Please be sure to:
    • Sign your name on the back of your check
    • Take your photos in a well lit area
    • Have all four corners of the check fit within the borders indicated
    • Choose “Confirm” after you take each photo
  7. Review your transaction and click "Submit"

Please make sure to keep your check in a safe place until you receive notification via e-mail that your check was successfully added to your American Express Serve Account or additional instructions are given. Once confirmed, please write "Void" on the front of the check and then you should destroy it.

1Data rates may apply.

I made a mistake in the process of adding my check with the American Express Serve Mobile App. What should I do?

Please do not resubmit your check. Our system will generally catch errors and an e-mail will be sent to you with instructions.

When will my money be available for checks added with the American Express Serve Mobile App?

If submitted prior to 8PM EST on a business day, your money will generally be available six business days after submission. Once you submit your check, you will see the transaction as “Pending” in your Transaction History until the money is available.

What checks are eligible for adding money to your American Express Serve Account through the Serve Mobile App?

Only domestic checks drawn on U.S. banks that are payable to you are eligible for adding money. This includes, but is not limited to:

  • Personal Checks
  • Payroll Checks
  • American Express® Traveler's Cheques that are denominated in U.S. dollars
  • Federal and State Government Checks

The following checks are not eligible:

  • International Checks
  • Savings Bonds
  • Cashier's Checks
  • Money Orders
  • Checks not payable to you individually or jointly
  • Starter Checks without a name
  • Traveler's Cheques not issued by American Express
  • Checks not endorsed by all necessary parties (e.g., a check made out jointly to you and another person and not endorsed by both you and the other person)
  • Checks not signed by the payer
  • Checks dated in the future or more than six months in the past
  • Checks drawn on another account owned by you

Additional limitations and restrictions apply. Please see our Consumer User Agreement here for complete details.

Bank Transfer

How do I link a bank account to my American Express Serve® Account?

You can link your U.S. Checking or Savings Account in 3 easy steps:

  • Log in here to your American Express Serve Account.
  • Please fill out the required information. You will need to provide your bank routing and account numbers.
  • Once completed, you will be asked to verify your U.S. bank account.

Please note, you may only link a bank account that is in your name.

How do I verify a bank account and how long does it take?

If Instant Account Verification is available through your bank, you can choose to verify your bank account using the Account Verification Services option on our website. With Instant Account Verification, offered in connection with Yodlee, Inc., you will be able to link your bank account to your American Express Serve Account right away as long as you have activated your American Express Serve® Card.

If you choose the Standard Verification Process, we will make two small trial deposits to your bank account. It takes 2–3 business days for those trial deposits to appear in your bank account. The next time you log in to your American Express Serve Account, you'll be asked to enter the exact amounts of those trial deposits. Once the bank verification process has been completed, you can add money to your American Express Serve Account via a bank transfer.

How do I add money from my linked Checking or Savings Account?

It’s easy and convenient to add money from your linked Checking or Savings Account. Please follow the steps outlined below:

  • Log in to your American Express Serve Account and select Add Money located at the top right hand corner of the main page.
  • Tell us how much you want to add, select your Bank Account and click Review.
  • Review your transaction and click Submit.

You will receive an email confirmation once the money has been transferred successfully to your American Express Serve Account.

How long does it take for money to be added to my Account?

The money added from your linked checking or savings account will generally be available within five business days after the request has been made.

Recurring money transfers from your bank account will also generally be available within 2-3 business days after the scheduled transfer date.

How many bank accounts can I link to my American Express Serve Account?

You may link one bank account to your American Express Serve Account.

Debit Card and American Express® Credit Card

How do I link a debit or American Express® Credit Card to my American Express Serve Account?

You can link a card in two easy steps:

  1. Log in here to your American Express Serve Account.
  2. Click Link Debit Card or American Express® Credit Card and fill out the required information. You will need to provide your card information and verify your billing address.

Note: Starting April 16, 2015 you will only be able to use an American Express® Card if you want to load your account with a credit card. Discover, MasterCard and Visa credit cards will no longer be supported after April 16.

Please note, you may only link a card that is in your name. The billing address associated with your card must match the billing address on your American Express Serve Account profile.

How long does it take to link a American Express® Credit Card or debit card?

After card has been verified, linking them to your American Express Serve® Account is instantaneous.

How do I add money from my linked Debit Card or American Express® Credit Card?

It’s easy and convenient to add money from your linked Card.1 Please follow the steps outlined below:

  • Log in to your Serve Account and select Add Money located at the top right hand corner of the main page.
  • Tell us how much you want to add, select your Card and click Review.
  • Review your transaction and click Submit.

You will receive an email confirmation once the money has been transferred successfully to your American Express Serve Account.

1Cash advance fees may apply for credit card loads; check with your credit card issuer for details.

Which debit and credit cards can I link to my Account? (American Express, Discover, MasterCard, or Visa)

For credit cards – You can link an American Express® Card to your Account.

For debit cards – You can link a debit card that is Visa or MasterCard branded.

Tax Refund

How do I check the status of my Federal tax refund?

Check the status of your refund on the IRS website or call them at 800-829-1954. The IRS website is updated once every 24 hours with information on the status of your tax refund. You can also login to check your Serve Account online to see if your refund has been posted. Unfortunately, our Customer Care Professionals do not have information on when your tax refund will arrive.

Can I have my federal tax refund added to my American Express Serve Account?

Yes! Don't wait for your tax refund check to come by mail. Instead, get your tax refund faster when you Direct Deposit your federal tax refund into your American Express Serve Account. Your tax refund will be added to your Account as soon as your return is processed and completed. To check the status of your refund, please visit the IRS Website.

To add your federal tax refund to your American Express Serve Account:

  • Please register, verify your email, and activate your Card if you haven't already done so.
  • Log in here to your American Express Serve Account and view your Direct Deposit Routing and Account numbers.
  • In the refund section of your tax return, provide your Routing and Account numbers, and select Checking as the type of the Account.

Tax Image

Make sure that your full name and Social Security Number on your tax return match exactly the information we have on file. Please note there is a limit of two tax refunds per calendar year per Account and Subaccount users cannot add their tax refund to their account.

Can I get my Federal tax refund added to my Account if I am filing jointly?

Yes, you can add your joint tax return refund to your Account. However, in order to avoid delay in your receipt of funds, your full name and social security number must be listed first on your joint tax return (i.e., you should not be listed as "spouse" on your return) and should match the name and social security number we have on file for you. If this is not the case, your tax refund could be rejected by us, resulting in a possibly significant delay in your receipt of funds from the IRS. To check the status of your refund, please visit the IRS Website.

Can I get my state tax refund added to my Account?

If your state allows, you can Direct Deposit your state tax refund to your American Express Serve Account. Please consult your state for instructions.

Can I receive tax refunds for other people in my Account?

No. In accordance with IRS guidelines, you cannot Direct Deposit someone else’s refund to your Account. In that case, the tax refund will be rejected by us.

Can I use or withdraw my tax refund all at once?

You can use your tax refund by, among other things, making purchases with your Card virtually anywhere American Express® Cards are accepted, paying bills online or withdrawing money from any ATM1 that accepts American Express Cards. Daily and monthly transaction limits apply. The schedule of American Express Serve Account limits can be found here.

1Transactions at non-MoneyPass® ATMs have a $2.50 American Express Serve fee. ATM operator fees may also apply. See serve.com/atm for details.

Use Your Card

Make Purchases

How do I make in-store purchases?

You can use your Card virtually anywhere American Express® Cards are accepted. If a merchant asks you to choose between “credit” and “debit,” select “credit.” No PIN is required for in-store purchases.

How do I make online, mail-order, or phone purchases?

You can use your Card for online, mail-order, or phone purchases with merchants that accept American Express Cards. Be sure to have your 15-digit Card number, the “valid thru” date, and the 4-digit security code on the front of the Card.

Withdraw Cash at ATMs

Which ATMs can I withdraw money from?

You may withdraw money from any ATM that accepts American Express® Cards in the US or internationally.

Are there any fees, limits or restrictions for ATM withdrawals?

FREE ATM withdrawals at over 24,000 ATMs in the MoneyPass® ATM network in the US. Transactions at non-MoneyPass® ATMs have an up to $2.50 American Express Serve fee. ATM operator fees may also apply.

The complete schedule of the American Express Serve Account limits can be found here. Please see our Consumer User Agreement at serve.com/legal for more details.

Where can I find a MoneyPass ATM?

MoneyPass ATM locations can be found at http://www.moneypass.com/atm-locator.aspx.

Note: MoneyPass Network ATMs are not available in all areas, including the US Virgin Islands.

Pay Bills

How do I pay a bill?

If this is your first time paying a bill from your American Express Serve Account then please follow these steps to add a payee and schedule payments:

  1. Log in to your American Express Serve Account.
  2. Click Pay & Transfer and then choose Pay Bills from the drop down menu, then scroll down and click Pay a Bill.
  3. Please select if your payee is a business or a person
    • If paying a business, you can search by the business name or by Top Payees in your local area.
      1. To search by the business name, simply click on Pay Now, fill out the form and click Submit. If the business does not appear in the search results, then click Add a Business, fill out the form and select Save and Pay.
      2. To search by top payees in your local area, scroll down the page to the section Top Payees in Your Area. Select the business you want to pay or click on the category name to display more of the top businesses in that category. Then click on the name of the business you want to pay, fill out the form and click Submit. If the business does not appear in the search results for that category, click Add a Payee and type in business name and search.
    • If paying a person, please fill out the form and click Save and Pay.

To pay a person or business you’ve paid before, please follow the steps below:

  1. Log in to your Account. Click Pay & Transfer at the top of the main page and select Pay Bills from the drop down menu.
  2. Simply scroll down to find the payee and click Pay.
  3. Fill out the form and click Submit.

To add a new payee, please return to the Pay Bills page and click Add Payee located at the top right corner of the page.

How long does it take for my payee to receive payment?

Timing depends on the type of payee. If you pay a payee from our list of pre-registered businesses (“registered payee”), it will take two business days. If you add a new business or person (“unregistered payee”), it will take four business days.

American Express Serve® offers a Pay Bills Guarantee as long as the payment is requested at least 6 days prior to the bill’s due date. We will bear responsibility for late payment-related charges (up to a maximum of $50 per transaction) should a Pay Bills bill payment arrive after its due date. Additional terms apply; please see the Serve Consumer User Agreement for details.

Can I schedule bill pay reminders?

Yes, you can set up a bill pay reminder for each of your payees.

Click Pay & Transfer and then choose Pay Bills from the drop down menu, then scroll down and click Pay a Bill. If for an existing Payee, click Payee Settings , then Set Reminder under the Bill Reminder section. Then, select your reminder date and reminder frequency and click "Save".

In order to be protected by our Bill Pay Guarantee, you must pay your bill at least 6 business days before your bill is due.

Who can use the Pay Bills feature?

Pay Bills is only available to Master Accountholders. The Accountholder must have activated their Card and be in good standing.

Send, Request, or Receive Money

How do I send to or request money from someone?

You can send money to or request money from anyone with an American Express Serve® Account. If you send money to or request money from someone who does not yet have an Account, then that person will receive email instructions on how to register for an Account. Once they successfully register for their Account, they can begin to send and receive money.

To send or request money, please log in to your American Express Serve Account. Click Pay & Transfer, then choose Send Money or Request Money from the drop down menu. From there, just follow the directions provided. We will notify you via email when your send or request has been accepted, cancelled or negotiated.

Add Money Through Auto Add

How do I setup one-time or recurring transactions to add money to my Account?

  1. Log in to your American Express Serve Account and click Settings on the right hand corner of the main page.
  2. Select Add Money Settings under Funding & Transfers.
  3. Select Set Up Scheduled Add, fill out the required information and hit Submit.

Please note cash advances fees for credit card loads may apply; please check with your credit card issuer for details.

Manage Your Account and Subaccounts

Balances, Transactions, and Statements

How do I view my transaction history and Account balance?

To view your balance or transaction history, log in to your American Express Serve Account. You can view your recent transaction history and Account balance on your homepage after you’ve logged in. Select View Transactions at the top of the main page to view your detailed transaction history.

How do I view my previous Account statements?

First, log in to your American Express Serve Account. Click Settings at the top right hand corner of the main page and then select statements. You will find each monthly statement for the last 24 months.

For statements prior to the most recent 24 months, please contact customer service at 1-800-954-0559.

Subaccounts

What is a Subaccount?

A Subaccount is an Account that you establish under your American Express Serve® Account for another person age 13 or older. This Account is linked to, funded, and controlled by the Master American Express Serve Accountholder. Subaccounts are a convenient and flexible way that you can give family and friends access to money, while seeing transaction activity and setting limits. Seamlessly pay your child's allowance, send money to your children at college, make funds available to the handyman for home repairs, etc.

What can or can't Subaccount Users do?

Subaccount Users can:

  • Use their Cards at virtually any merchant that accepts American Express® Cards in the U.S.
  • Withdraw cash at ATMs (only if allowed by the Master Accountholder).1
  • Send money to and request money from a Master Accountholder.

Subaccounts Users cannot:

  • Add money to their Account.
  • Use their Card internationally.
  • Use the Serve Bill Pay feature.
  • Create their own Subaccounts.
  • Send money to or receive money from other Subaccounts.

1 Transactions at non-MoneyPass® ATMs have a $2.50 American Express Serve fee. ATM operator fees may also apply. See serve.com/atm for details.

How do I create a Subaccount?

If you're creating a Subaccount for the first time, please follow the steps below:

  • Log in to your American Express Serve Account.
  • Click on Plan & Manage at the top of the main page and then select Subaccounts from the drop down menu.
  • Scroll down and click Create A Subaccount. Please provide the required information. You will need the name and email address of the Subaccount user to create the Account.

If you have created a Subaccount before then simply follow the first 2 steps stated above. Once you are on the Subaccounts page, click Add Subaccount, fill out the form and select Create.

Who can I create a Subaccount for?

You can create a Subaccount for anyone age 13 or older that you give money to on a regular basis. You can create a Subaccount for your child, babysitter, handyman, or for anybody you choose.

Can I create more than one Subaccount?

Yes. You can create up to four Subaccounts on your American Express Serve Account.

How do I cancel a Subaccount?

First, log in to your American Express Serve Account. Click Plan & Manage at the top of the main page and then select Subaccounts from the drop down menu. Select Settings under each Subaccount and click Close Subaccount.

Alerts, Controls, and Personal Information

How do I change my American Express Serve® Account profile information such as address, phone number, user ID, password, etc.?

To update any of your profile information including your address, email address, phone number, password, PIN and security answer, log in to your American Express Serve Account and select Profile at the top right hand corner of the main page.

How do I opt out from receiving marketing emails from American Express Serve?

Log in to your American Express Serve Account and click Profile at the top right hand corner of the main page. Select Privacy Preferences under Communication Preferences. There, you can simply uncheck the box to unsubscribe from all marketing emails. Please remember to click Save Changes before you leave the page. You can also click on the unsubscribe link at the bottom of your email offer. Your changes will not impact any account-related servicing communications.

How do I set up text alerts for my American Express Serve Account?

It is easy set up text alerts to notify you that another American Express Serve user has sent you money or requested money from you. You can also text us to receive your balance history of your last five transactions or refer a friend.

Simply agree to the Text Alert Program's Terms and Conditions by reading the terms and checking the checkbox to opt in. You can opt in when you register for your American Express Serve Account, or to set up follow the steps below:

  1. Log in your Account online, click on Settings and select Text Notification under Communication Preferences.
  2. Click Enable if the mobile number listed is correct and agree to the terms and conditions of the Text Alert Program.
  3. A verification message and code will be sent to your mobile phone. Please follow the directions provided from there.

Once you have opted in, you can receive text messages telling you:

  • Your Account Balance — Text “BAL” to (73783).
  • Your Transaction History — Text “HIST” to (73783).
  • The list of commands and helpful phone numbers — Text “HELP” to (73783).

Note: American Express does not charge a fee for text alerts. Your wireless communications provider may charge for text alerts. Check with your wireless communications provider for possible charges related to text alerts.

Transaction Dispute

How do I dispute a transaction on my Account?

If you feel there is an error on your statement or receipt or you need more information about a transaction listed on your statement or receipt, we must hear from you no later than sixty (60) days after we sent the first statement on which the problem or error appeared.

To receive more information, or dispute a potential error with your American Express Serve® Account, you may contact us at 1-800-954-0559, 24 hours a day, 7 days a week. You may also write to us at

American Express - Customer Relations
4315 S. 2700 W
Salt Lake City, UT 84184-0440

You must include the following when disputing an issue regarding your American Express Serve Account:

  • Your name and American Express Serve Account number.
  • Description of the issue or transfer you are unsure about, and explanation of why you believe it is an error or why you need more information.
  • The dollar amount of the suspected error.

If you choose to call Customer Service and tell us the issue orally, we may require that you send us your complaint or question in writing within ten (10) business days.

How long will it take to resolve?

We will investigate and determine whether an error occurred within ten (10) business days after we hear from you, and will promptly correct any errors found. If we need more time, however, we may take up to forty-five (45) days to investigate your complaint or question. If we decide more time is needed, we will credit your Account within ten (10) business days for the amount you believe is an error, so that you will have use of this money during the time it takes to complete our investigation. If we ask you to send us your question or complaint in writing, and we do not receive it within ten (10) business days, we may not credit your Account. For errors involving new Accounts, point-of-sale, or foreign-initiated transactions, we may take up to ninety (90) days to investigate your complaint or question. For new Accounts, we may take up to twenty (20) business days to credit your Account for the amount you believe is an error. We will notify you of the results within three (3) business days after completing our investigation. If we decide that there was no error, we will send you a written explanation. You may ask for copies of the documents that we used in our investigation.

What constitutes an error?

An error occurs when a transaction is

  • Not authorized by you to clear your Account
  • A transaction has cleared your Account in error
  • A transaction has not cleared and should have
  • A computational error (e.g. Transaction was for $32 but cleared for $23)
  • You did not receive the correct amount of funds (you requested $50 from an ATM but only received $40)
  • You request documentation or additional information about a transaction

All other types of disputes (e.g. goods not delivered, or goods or service not as promised or damaged) are not considered errors. We will accept these requests for an investigation will work to resolve them within ten (10) business days after we hear from you. However, if we need more time, we may take up to forty-five (45) days to investigate your complaint or question. In that time, if we decide more time is needed, we will not credit your account for the amount in question. If we can come to resolution, we will credit your account when the investigation is complete.

Lost or Stolen Card Replacement

What should I do if my Card is lost, stolen, or damaged?

Call us immediately at 1-800-954-0559. We will cancel your existing Card and issue you a replacement Card at no charge with a value equal to the Available Balance on your Card at the time you notified us. If you have not yet registered for an Account or verified your email address, no refunds will be provided for amounts debited from your lost or stolen Card before you have notified us. Once you have registered for an Account and verified your email address, you will not be held responsible for any fraudulent charges made using the Card.

If you have a funding source linked to your Account, you should immediately contact your bank or employer directly and open a dispute claim on any unauthorized withdrawals.

Insights

What is Insights?

Insights is a set of tools to help you better track spending, create budgets, set spending alerts and track financial goals.

How are transactions categorized?

Most of your transactions are automatically sorted into the following default categories: bills, fun, food, transportation and shopping. Non-merchant transactions such as ATM cash withdrawals are sorted into "uncategorized" by default. You can categorize non-merchant transactions into a default category or add a custom category that best fits your needs by going to View Transactions and clicking on Categorize Now.

Can I re-categorize a transaction?

Yes! If you want to change a transaction's category, please go to View Transactions, select the transaction and click Edit. You can choose to have all transactions from the same merchant sorted into the new category.

What is Spending by Category?

Spending by Category is an easy-to-read chart to help you understand where your money is going. You will be able to see how much you spent in each category this month and what percentage of your total monthly spending each category represents.

What is Track Spending?

Take charge of your spending by understanding where your money goes from month to month. Track your purchases, the bills you've paid, money you’ve sent to friends or family, and even cash withdrawals. Set a monthly maximum spending amount to help you stay on budget by going to Insights under Plan & Manage and clicking on Settings within the Track Spending tab (Note: Reaching your monthly maximum spending amount in any category will not impact your ability to use your Serve Account as much as you'd like.)

What is Spending History?

Spending History provides a bigger picture of your spending. Here you can see your 13 month spending history. Especially for seasonal spending like back to school, or holidays, you will be able to compare how you are doing to last year.

Can I manage all my categories on one page?

You can manage categories at a glance through Settings. Go to Settings, and click on Manage Category under Statements & Transactions.

In this view, you can:

  1. see your six month spending history by category
  2. set your monthly maximum spending targets. To help you decide what a good monthly maximum target would be, we have calculated the six month average for your reference

Fees and Limits

Fees

Below is some helpful information that will help you understand our fees and how you may avoid them.

What are the fees?

Here is a complete schedule of our fees (please see below on how these fees are charged):

Fee Chart

How can I get my Monthly Fee waived each month?

The Monthly Fee will be waived if you do the following during each monthly statement period:

NOTE: There is no Monthly Fee for residents of NY, TX, and VT.

1Receiving money from another Accountholder does not count toward the $500 load amount.

How is the Monthly Fee charged?

A $1 Monthly Fee will be charged to your Account at the end of every monthly statement period. Starting one calendar month after you successfully sign up for an American Express Serve Account, you will see the Monthly Fee listed on your monthly statement and your Transaction History. The Monthly Fee will be withdrawn from your Available Balance.

Please Note: If your Available Balance is less than a $1, a partial fee will be charged until your Account reaches a $0 balance. To collect the difference, we will first look to your Reserve and then to your Subaccount(s) to charge the remainder of the fee. If you have no money available in any of these Accounts, we will not charge the fee. American Express will not take your Account into negative balance as a result of this fee.

Are there fees to add money to American Express Serve?

American Express Serve does not charge fees to add money to your Account. You can add money to your American Express Serve Account in many convenient ways:

  • Direct Deposit
  • Cash Reload at CVS/pharmacy®, Family Dollar®, Walmart®, and participating 7‑ELEVEN® locations
  • Checking or Savings Account
  • Debit or American Express® Credit Card (Cash advance fees for credit card loads may apply; please check with your card issuer for details)
  • Reloadit: While American Express Serve does not charge you a fee for adding money with Reloadit, a third party fee2 will apply

2Reloadit fee of up to $3.95 applies.

How can I avoid the ATM Withdrawal Fee?

You may withdraw money for FREE from over 24,000 MoneyPass® ATMs in the US. Transactions at non-MoneyPass® ATMs have an up to $2.50 American Express Serve fee.3 ATM operator fees may also apply.

3No fee in VT.

How is the Foreign Transaction Fee charged?

If you make a purchase or withdraw money from an ATM in a currency other than US dollars, a 2.7% Foreign Transaction Fee will be charged on that transaction made outside the US after conversion to US dollars.

For example: If you make a purchase that, after conversion from the local currency to US dollars, equals $100, you will be charged $2.70.

Limits

What are the transaction limits on my American Express Serve Card?

Once you have verified your email and activated your Card, the following limits apply to your Account, which includes any Reserve and Subaccounts you may have. Please note that, subject to applicable law, we reserve the right to set additional limits to individual Accounts or to modify limits at our discretion.

If you've signed up for a Serve Account through Softcard, please click here to see your limits.

Serve Limits Chart

Gaming Cards

RP+ Update

Can I register for RP+ from American Express Serve®

RP+ from American Express Serve is no longer available for registration. You can register for American Express Serve, another Full Service Reloadable Prepaid Account that offers many of the same great features and benefits as RP+. Learn more about American Express Serve at serve.com.

Current Accountholders

Can I still earn Riot Points with my RP+ from American Express Serve Account?

Riot Points are no longer available with your RP+ from American Express Serve Account. You can still use your Card virtually anywhere American Express® Cards are accepted worldwide and have access to all your benefits and services such as Online Bill Pay and Amex Offers.

Do my rewards expire?

Good news! The Riot Points that you earn don't expire.

How do I see how many Riot Points I've earned with my Account?

You can view how many Riot Points you have earned with RP+ by logging in to the League of Legends game client and clicking the Store button. Then, click Purchases and View My RP Purchase History.

How do I add money to my Reloadable Prepaid Account?

You can add money to your American Express Serve® Account in many convenient ways. Learn more about all of the ways to add money.

What else can I do with my Account?

American Express Serve can be used for everyday purchases virtually anywhere American Express® Cards are accepted worldwide. Learn more about all of the features and benefits that can help you manage your money simply and affordably.

I forgot my login information. How do I get access to my Account?

  1. Click the Log In button at the top of this page
  2. Click on the appropriate link directly below ‘Need Help’
  3. Follow the instructions provided to have your information sent to you

I am a current American Express Serve® Accountholder. Can I convert my Account to RP+ from American Express Serve to earn RP?

Unfortunately, if you are a current American Express Serve Accountholder, you cannot convert your current American Express Serve Account to RP+ at this time.

What are the offer terms associated with my RP+ Account?

Offer subject to change or cancellation at any time. Cash withdrawals, cash equivalent purchases, P2P transactions, and Account fees are not eligible to earn Riot Points (RP). If the first funds loaded onto your account are via Direct Deposit then you will qualify for both the 1,000 and 10,000 RP. Receive 100 RP for each of your first 10 purchases using your American Express Serve Card, after which you will receive 1 RP for each Card purchase up to $3.00. Increased point thresholds will then apply for each Card purchase in $3 increments as follows: up to $3.00: 1 RP; $3.01-$6.00: 2 RP; $6.01-$9.00: 3 RP; $9.01-$12.00: 4 RP; etc. Direct Deposit is not available with all employers. Please allow up to two billing cycles for the first Direct Deposit payment to appear in your account. Allow up to 30 days after you register, add money, enroll in Direct Deposit, or complete a spend transaction for the RP credits to appear in your League of Legends game account. RP is subject to Riot Games' Terms of Use.

Zynga Rewards Update

Can I register for Zynga Rewards from American Express Serve?

The Zynga Rewards Reloadable Prepaid Account is no longer available for registration. You can register for American Express Serve, another Full Service Reloadable Prepaid Account that offers many of the same great features and benefits as Zynga Rewards. Learn more about American Express Serve at serve.com.

Current Accountholders

Can I still earn rewards with my Zynga Rewards Reloadable Prepaid Account?

In-game rewards are no longer available with your Zynga Rewards Reloadable Prepaid Account. You can still use your Card virtually anywhere American Express® Cards are accepted worldwide and have access to all your benefits and services such as Online Bill Pay and Amex Offers.

Do my rewards expire?

Good news! The rewards that you earned don’t expire. Zynga currency is subject to Zynga's Terms of Service.

How do I see how many rewards I’ve earned with my Account?

If you would like to know how many rewards you earned with your Account, please contact Customer Service.

How do I add money to my Reloadable Prepaid Account?

You can add money to your American Express Serve® Account in many convenient ways. Learn more about all of the ways to add money.

What else can I do with my Zynga Rewards Account?

The Zynga Rewards Reloadable Prepaid Account can be used for everyday purchases virtually anywhere American Express® Cards are accepted worldwide. Learn more about all of the features and benefits that can help you manage your money simply and affordably.

I forgot my login information. How do I get access to my Account?

  1. Click the Log In button at the top of this page
  2. Click on the appropriate link directly below ‘Need Help’
  3. Follow the instructions provided to have your information sent to you

What are the offer terms associated with my Zynga Rewards Account?

Offers only available if they appear in your Zynga Rewards in-game dashboard. Subject to change or cancellation at any time without notice. Please note Direct Deposit may not be available with all employers. Please allow up to two billing cycles for the first Direct Deposit to appear in your Serve Account. The rewards provided have no real world cash or any other value and are for use solely within the virtual Zynga game. The rewards may not be redeemed for cash. Subaccount transactions, funds loaded via person-to-person send/receive money transactions, cash withdrawals, cash equivalent purchases, and account fees are not eligible to earn rewards. Allow up to 30 days for your reward credit(s) to appear in your Zynga game account. American Express is not responsible for distribution and/or redemption of rewards to individual users; contact Zynga customer service with questions. Zynga currency subject to Zynga's Terms of Service.

Softcard Update

Softcard Update


Due to the recent announcement of the discontinuation of the Softcard app, American Express Serve will no longer work in Softcard as of March 31, 2015.

How will this affect my American Express Serve Account?

Your Serve Account will continue to work outside of Softcard. You can still use your plastic Serve Card in-store or online at the millions of merchants that accept American Express® Cards worldwide. Also, you can continue to manage your Account on your phone by downloading our American Express Serve® Mobile App1, where you can add money, pay bills, view transactions and more.

I have a balance on my American Express Serve Card in my Softcard app. Can I still use my balance?

Yes. Your Serve Account balance will not be affected by this change. You can access your balance by using your plastic Serve Card in store or online at the millions of merchants that accept American Express® Cards worldwide. You can view your available balance through the Serve Mobile App or online at serve.com.

Do I need to remove my Serve Card from the Softcard app?

No. As of March 31, 2015, the Softcard app and your Serve Card in Softcard will be terminated. You will not be able to pay with Serve using Softcard.

I don’t know where my plastic American Express Serve Card is — can I get another one?

Yes. You can call American Express Serve Customer Service at 1-866-289-2330 and we will re-issue your Serve Card. Look for your plastic Card in the mail 5-7 days after you re-order. Once you receive your new Card in the mail, follow the steps to activate your Card at serve.com/activate.

Why do I need to activate my American Express Serve Card?

Activating your plastic American Express Serve Card will allow you to use your Card in-store and online at the millions of merchants that accept American Express® Cards worldwide. Plus, activation will unlock all the features and benefits of your Account, giving you access to special offers and the convenience of adding money through Direct Deposit or by adding cash for free at over 27,500 locations. Activation takes only a few minutes. Simply go to serve.com/activate to get started.


(1)Data rates may apply.

WHAT YOU GET

FDIC Pass Through Insurance

FDIC

Are funds in my American Express Serve® Account protected by FDIC insurance? (Quick Summary)

When you add money to your Personalized Card, we will place the funds into custodial accounts we maintain for the benefit of American Express Serve Members at one or more FDIC-insured banks (currently Wells Fargo Bank, N.A. and American Express Centurion Bank). If one of the banks in which we have placed your funds fails, your funds should be insured by the FDIC up to the maximum per-depositor coverage limit (currently $250,000 in most instances). Funds on the Temporary Card are not insured by the FDIC.

American Express Travel Related Services Company, Inc. is not a bank, and FDIC insurance does not protect you against the risk of our insolvency. Also, when you add money to your permanent Account, it will take us approximately one business day to place your funds into a custodial account. Your funds will not be insured by the FDIC until we deposit them into the account we maintain at the FDIC-insured bank.

More information about FDIC insurance coverage for Account funds is available below.

Are funds in my American Express Serve Account protected by FDIC insurance? (Detailed Explanation)

When you add money to your American Express Serve Account, the funds will be placed by us into one or more custodial accounts (“Custodial Account(s)”) we maintain for the benefit of American Express Serve Members at one or more FDIC-insured banks (currently Wells Fargo Bank, N.A. and American Express Centurion Bank). These Custodial Accounts will be set up to provide pass-through FDIC insurance. Subject to the limitations set forth below, this means that if a bank holding a Custodial Account fails, you should be insured by the FDIC up to the per-depositor coverage limit then in place (currently $250,000 in most instances). Note that the FDIC insurance maximum applies to all of the funds that you have on deposit with the bank that fails, including funds that you have in deposit accounts with the bank other than your American Express Serve-related funds in the Custodial Account.

Your American Express Serve funds will not receive the benefit of FDIC insurance before they are placed in one of the Custodial Accounts referenced above. We will place funds into the Custodial Accounts not later than the business day after those funds are credited to your American Express Serve Account. FDIC insurance coverage is contingent upon our maintaining accurate records and on determinations of the FDIC as receiver at the time of a receivership of a bank holding a Custodial Account.

FDIC pass-through insurance protects funds placed on behalf of an American Express Serve Member against the risk of loss (up to the then applicable FDIC deposit insurance limits) should any FDIC-insured bank(s) where we maintain Custodial Account(s) fail. FDIC pass-through insurance does not protect you against the risk of our insolvency. In the unlikely event of our insolvency, funds we place in a Custodial Account should be protected from claims by our creditors; however, it is possible that funds that we hold before placement in a Custodial Account will not be protected from claims by our creditors. Even if funds in your American Express Serve Account (whether held by us or held in a Custodial Account) are protected from claims by our creditors, in the unlikely event of our insolvency, it is possible that you will not have access to those funds while court or other legal proceedings are ongoing.

FDIC pass-through insurance also does not protect you against the risk that an attempted funding of your American Express Serve Account might fail to complete or be reversed (for example, if a check that you deliver to us is dishonored or a related credit is reversed after initial honor).

Please note:
Funds on Temporary Cards are not eligible for FDIC pass-though insurance. When you register online and establish an American Express Serve Account, your Temporary Card funds (to the extent you provide us information about your Temporary Card at registration) will be transferred to your American Express Serve Account and be eligible for FDIC pass-though insurance within one business day of establishment of your American Express Serve Account.

Manage Your Money

Reserve

What is Reserve?

Reserve is an easy way to set aside money for a large purchase or vacation. Move money into your Reserve as often as you wish, and when you’re ready to spend it, just transfer it back into your American Express Serve® Account.

How do I create Reserve?

It’s easy to create Reserve.

  1. Log in to your American Express Serve Account. Click Plan & Manage and then select Reserve from the drop down menu.
  2. Click on Create a Reserve.
  3. Enter a name for your Reserve (e.g. “My vacation”).
  4. Enter the amount you want to transfer from your Available Balance in your Master Account.
  5. Select a one-time transfer or schedule a recurring transfer.

If you select a recurring transfer, please take note of the amount and date of the recurring transfer and ensure that you have enough money in your Master Account Available Balance to cover the transfer when it occurs. There are no fees for a declined transaction, but if there is not enough money in your Account, the transfer will not be processed.

How do I add money to Reserve?

Funds can only be added to your Reserve by transferring money from your Available Balance in your Master Account. Funds will be available in your Reserve almost instantly. There is no limit on the number of times you can transfer funds from the American Express Serve Master Account into your Reserve.

How do I spend money in Reserve?

To spend the money in your Reserve, transfer money from your Reserve back to your American Express Serve Master Account. The funds will be available almost instantly to make purchases, pay rent or for a rainy day. There is no limit on the number of times you can transfer funds from your Reserve to your Master Account.

Can I edit my scheduled recurring transfer?

Yes. You can edit the amount and the frequency of an existing recurring transfer. Log in to your American Express Serve Account, click on Plan & Manage then Select Reserve from the drop down menu. Click Edit Settings and edit the appropriate information. Before submitting, please take note of the new amount and start date of the recurring transfer. You may also use this functionality to pause or delete your scheduled recurring transfers.

How does the pause functionality work?

Pausing a scheduled recurring transfer temporarily stops your transfers. To continue your scheduled recurring transfer, click Resume.

Access to Benefits and Services

Roadside Assistance Hotline

What is Roadside Assistance Hotline?

Your car dies or blows a tire and you're stranded. Now what? With Roadside Assistance Hotline you can call us in case of emergency for reliable coordination and assistance service to help get you on your way. Third-party service costs are your responsibility. There are some vehicle exclusions and other important restrictions.1

1 Roadside Assistance Hotline is a 24-hour dispatch hotline that can send a tow operator or locksmith to assist in an emergency situation. While Roadside Assistance Hotline is available at no additional charge, the Card Member will be charged for any services or goods provided. Tow operator or locksmith can provide the following services: towing, winching, jump starts, flat tire change when Card Member has a workable spare, lockout service when key is in vehicle and delivery of up to 2 gallons of fuel. Services are available when traveling within the United States, Canada, Puerto Rico and the U.S. Virgin Islands and only when Card Member is present with the eligible vehicle. This product does not cover some vehicles, e.g. rental vehicles, motorcycles, taxicabs, unlicensed vehicles, tractors and trucks over 10,000 lbs gross vehicle weight. Other important exclusions apply. We may be unable to provide you with coordination and assistance services in case of inclement weather or on roadways which restrict access to certain service providers. Lockout service may be unavailable for vehicles with transponder keys. Subject to additional important terms, conditions and exclusions. For full Terms and Conditions, call 1-800-333-AMEX or see americanexpress.com/RAterms.

Purchase Protection

What is Purchase Protection2?

Shop with added confidence and Purchase Protection,2 which can help protect eligible purchases made with the Card against accidental damage and theft for up to 90 days from the date of purchase. Please read important exclusions and restrictions.

2Purchase Protection is underwritten by AMEX Assurance Company, Administrative Office, Phoenix, AZ under Policy AX0951, Policy AX0952, Policy AX0956, or Policy PP-IND. Coverage is determined by the terms, conditions, and exclusions of the Policies applicable to your Card and is subject to change with notice. This document does not supplement or replace the Policy. Shipping and handling costs for the purchase will not be refunded. Certain purchases are not covered, e.g. items lost by Card Member, consumable and perishable items, motorized vehicles and their parts or accessories, and items damaged partially or entirely by natural disaster or normal wear and tear. Other important exclusions apply. You will only be reimbursed for the amount charged to your eligible Card; coverage is limited up to USD $1,000 per occurrence; not to exceed USD $50,000 per Card Member account per calendar year. You may be required to send the purchased item to us, in which case we will reimburse you for shipping cost. To be eligible for claim payment, your account must be in good standing on the eligible card that maintains the original charge. This product provides secondary coverage. This means it pays eligible benefits not paid by any primary insurance that you have. For full Terms and Conditions, see americanexpress.com/PPterms.

Global Assistance Hotline

What is Global Assist® Hotline?

When you travel more than 100 miles from home, you have 24/7 access to medical, legal, financial or other select emergency coordination and assistance services, including medical and legal referrals, assistance with passport replacement, missing luggage and more. Card Members are responsible for the costs charged by third-party service providers.3

3While Global Assist® Hotline coordination and assistance services are offered at no additional charge from American Express, Card Members are responsible for the costs charged by third-party service providers. For full Terms and Conditions, see americanexpress.com/GAterms.

Membership Experiences®

What is Membership Experiences?

Enjoy access to presale tickets in certain cities when you use your American Express Serve Card.4

4 Offer valid in select cities. During the specified sales period, tickets are available exclusively to all American Express® Card Members (including Prepaid and International Cards). Tickets must be purchased with an American Express Card (including Prepaid and International Cards). Standard service charges apply. Offer is subject to availability. Not all seats are available and blackout dates apply. All sales final. No refunds. No exchanges. Offer may be changed or revoked at any time at the sole discretion of American Express. Some events may not be accessible to Card Members with disabilities.

Amex Offers

About Amex Offers

What is Amex Offers?

Amex Offers is a program that saves you money on shopping, dining and more. You can choose offers from brands you love and receive discounts or get statement credits on your Account.

Amex Offers is available by using the American Express Serve® Mobile App1 on your iPhone® or Android device or connecting your American Express Serve® Card to a participating social channel (Facebook, Foursquare or Twitter). Simply select the offers you want to add to your Card, and then use your Card to pay and see the savings add up on your statement. It's easy and there's no fee for our Accountholders.

1Data rates may apply.

How do I become eligible to participate in Amex Offers?

Whether you signed up for an American Express Serve Account online or purchased a Temporary Card in a store, you must register, verify your email, and activate your personalized American Express Serve Card to be eligible. If you purchased a Temporary Card in a store, please register for your personalized Card if you haven't already done so.

Can I participate in Amex Offers with more than one American Express Card?

You can connect one eligible American Express Card per unique Facebook, Foursquare, or Twitter account.

Can my Subaccounts participate in Amex Offers?

Your Subaccount(s) are eligible to participate in Amex Offers. They can connect their American Express Serve Card to their Facebook, Twitter or Foursquare accounts.

How do I get started with Amex Offers?

Add offers on the go with the American Express Serve Mobile App1 on your iPhone® or Android device or visit amexoffers.com/social and connect your Card to your account on participating social channels (Facebook, Twitter, or Foursquare). Then, simply use your American Express Serve Card with the participating merchant and, depending on the offer, receive a discount or have statement credits issued directly to your American Express Serve Account within 90 days after you make a qualifying purchase. Please view the details of each offer to get more information.

Please note: American Express Serve Accountholders are not eligible to participate in the TripAdvisor program at this time.

1Data rates may apply.

Do you share my information with any of these social networking websites?

No, your Card information will remain private as we do not share it with any of these social networking websites (Facebook, Twitter, or Foursquare).

Adding Offers to Your Card

How do I find and add Amex Offers to my Card?

Access Amex Offers with the American Express Serve Mobile App1 on your iPhone® or Android device or through participating social channels (note: you must have an account with the social channel to connect your Card):

  • American Express Serve Mobile App: Login to the mobile app and select "Amex Offers" from the menu. From there you can view live offers added in the past, add new offers, and see your savings history for all the offers you redeemed in the past. Don't have the American Express Serve Mobile App? Download it for free from the App Store or Google Play.
  • Facebook: First, you must connect your eligible American Express Serve Card to Facebook by visiting amex.co/facebook. Then, log into Facebook and click on the 'Amex Offers' app. Once you see an offer you are interested in, click or tap on 'Add to Card'.
  • Foursquare: First, you must connect your eligible American Express Serve Card to Foursquare by visiting amex.co/foursquare. Then, when you are at a location for which an offer exists, tap on the offer details, then tap 'Add to Card', and you'll receive a confirmation message letting you know the offer has been added to your Card. You can find locations with Amex Offers in your area by tapping 'Search Foursquare' at the top of the Foursquare app, and selecting 'Offering a special' - just look for the American Express logo
  • Twitter: First, you must connect your eligible American Express Serve Card to Twitter by visiting amex.co/twitter. Then, follow us on Twitter (@americanexpress) to see our new offers or check out our Favorites tab (amex.co/faves) for the latest list. When you see an offer you like, tweet the offer hashtag and wait for a confirmation tweet from @AmexOffers.

Please note: In order redeem the offer, you must make your purchase using the same Card on which you saved the offer. Although you need to add most offers to your Card, there are some offers that may require you to use a promo code at checkout or to follow a link to a merchant's website for redemption. Some Merchants (e.g., some hotels, car rental companies, etc.) do not accept prepaid cards to hold reservations. Check to make sure prepaid cards are accepted before attempting to use your American Express Serve Card to take advantage of an offer.

Need help connecting? Get help online for connecting your Card or contact us at 1-800-954-0559.

1Data rates may apply.

How do I disconnect/change my connected Card from Facebook, Foursquare or Twitter?

You may disconnect/change your Card anytime at https://sync.americanexpress.com/unsync or by calling 1-800-954-0559. Please note that if you disconnect your Card from Amex Offers on Twitter, you will be disconnected from the offers program.