It’s as easy as…

1 BUY a new Serve Card at Dollar General®
between Jan. 7 – Feb. 10, 2019

Serve, Dollar General Lockup

2 REGISTER your new Card at and
confirm your email address by Feb. 28, 2019

  1. 1 Get your Personalized Card in the mail

    Click on Register Your Card to get your Personalized Card in the mail

  2. 2 Verify your email address

    Verify your email address by clicking the link in the email we send you

  3. 3 Receive your personalized Card in the mail

    Receive your Personalized Card in the mail (7-10 days)

  4. 4 Activate your Card at

    Activate your Card when it arrives at

Register Your Card

3 GET a $15 Account credit1 and start enjoying your
Personalized Card and access to benefits like:

Serve® Temporary Card Serve® Personalized Card
FREE Cash Reloads at Dollar General
FREE Direct Deposit
FREE Online Bill Pay
FREE MoneyPass® ATM Access2
IRS tax refund access up to 2 days ealier with Direct Deposit3
Make Purchases

PLUS access your IRS TAX refund up to
2 DAYS EARLIER with Direct Deposit3

  1. 1

    Purchase any new Serve Card at Dollar General between Jan. 7 – Feb. 10, 2019 and successfully complete online registration and email verification by Feb.28, 2019 to receive a $15 account credit. Only 1 account credit per customer. Account credit will be posted to your Account within 30 days after successful email verification. Register your Account at

  2. 2

    Transactions at non-MoneyPass® ATMs have a $2.50 American Express Serve fee. ATM operator fees may also apply. See for details.

  3. 3

    Faster access compared to standard tax refund electronic deposit and subject to IRS submitting refund information to the bank before release date. IRS may not submit refund information early.

  4. Currently there are no cash reload locations in the US Virgin Islands.

    The American Express Serve® family of reloadable prepaid Accounts are available to U.S. residents who are over 18 years old only (or 19 in certain states) and for use virtually anywhere American Express® Cards are accepted worldwide, subject to verification. Fees apply. Other eligibility and restrictions apply. For complete details please visit to view the applicable Consumer User Agreement for each Serve reloadable prepaid Account.

    American Express Serve Service and Card are provided and issued by American Express Travel Related Services Company, Inc., 200 Vesey Street, New York, N.Y. 10285. American Express Travel Related Services Company, Inc. is licensed to engage in the transmission of money on behalf of the public and is licensed as a Money Transmitter by the New York State Department of Financial Services. NMLS ID# 913828. Click here for information about addressing complaints regarding our money services business, lists of our money services business licenses and other disclosures.

    All users of our online services are subject to our Privacy Statement and agree to be bound by our Terms of Service. You can set preferences with .

    © 2020 American Express Travel Related Services Company, Inc.  All rights reserved.