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"BUDDHA CHIC"
An excerpt from a brief article, "BUDDHA CHIC: THE INNER PEACE OF KNOWING YOU CAN GET A WALL STREET BONUS," in Salon magazine (the most widely- read publication of its kind on the Internet).
 Buddhism in general and Tibet in particular have long
been a favored cause/religion among the rock 'n' roll
set, but more recently their appeal has gone
mainstream. In Macy's stores, employees spritz
incoming shoppers with Om perfume, while Barnes
and Noble clerks push "Zen and the Art of Changing
Diapers." In a Gatorade spot, Michael Jordan hikes
up a mountain in search of a guru and the meaning of
life. "Life's a sport," the teacher tells him, "drink it
up." Apparently Jordan hasn't read "Sacred Hoops,"
the Zen tract by Chicago Bulls coach Phil Jackson.
Alas, Michael Jordan's loss. We also learn in this column that the Dalai Lama is on the "not hot" list of a magazine called CyberSangha. Not hot list? Buddha chic, indeed. We suspect such a list ultimately is a good thing to be on (we also suspect that even dreaming up such lists, let alone actually drawing them up, is not hot karma).
You can find this article at Salon, but it may take a little work. It publishes daily and once on the weekend, so depending on when you go looking, you'll have to scroll down the page -- or even go into the magazine's archives. The headline title you're looking for: "NEWS Lama-rama! Tibetan Buddhism is hot" from the May 24-27 issue.
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