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All About Buying a Business Web site -
Visibility

Great Web Sites Have Effective Visibility

Great websites are, first and foremost, visible to your intended audience. This means that any user should be able to locate your web site via various means such as search engines, exchanged links, reviews, and more.

What good is accomplished by having a top-rate site available if nobody can find it? Many components are inherent in achieving this goal, including Netiquette-friendly publicity (ie, no spam), proper document construction, and more.

Equally important is the quality of your audience. Nothing is more frustrating than seeing your hits bounce off the ceiling, and realizing that no orders are coming through. 15,000 people a week might sound impressive, but why would you want people who pass through your site quickly and move onto the next one?

Of course, one you have your audience there, you have to interest them enough to stay.

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