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All About Buying a Business
Web site -
Visibility
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Great Web Sites Have
Effective Visibility
Great websites are, first and foremost, visible
to your intended audience. This means that any user should be able
to locate your web site via various means such as search engines, exchanged
links, reviews, and more.
What good is accomplished by having a top-rate
site available if nobody can find it? Many components are inherent in achieving
this goal, including Netiquette-friendly publicity (ie, no spam), proper
document construction, and more.
Equally important is the quality of your audience.
Nothing is more frustrating than seeing your hits bounce off the ceiling,
and realizing that no orders are coming through. 15,000 people a week might
sound impressive, but why would you want people who pass through your site
quickly and move onto the next one?
Of course, one you have your audience there, you
have to interest them enough to stay.
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