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Great Web Sites Have Compelling ContentGreat website design includes written text that creates excitement in your audience and encourages them to explore further. Epic novels are not required here - it's been proven that extraneous text on the main page causes viewers to lose interest and move on. Writing style is also important. What will your target audience expect? If you want to reach people interested in up-to-the-minute news NOW, a text-based format like The Drudge Report might be just what they are looking for. Family-oriented sites like Parent Soup benefit from small graphics that describe the site, teaser headers, and simple links to specific information. Retail sites like Blue Mountain Greetings cards offer eye-catching examples of free greeting cards and provides an easy way for visitors to use their service and see what else they have for sale. Ensure your web site presents all the key points in as brief and as intriguing a way as possible. Subpages are excellent for fleshing out further descriptions. Content is great, but what if your site is too complicated? |
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